When the Dell and EMC channel programs are fully integrated Feb. 1, the Dell partner and the EMC partner will automatically be registered on each other’s competing solution.

“Now we’re one company, and now we can truly get our hands around all the data,” Byrne, global vice president of sales strategy, operations and channels, told CRN. “We’re getting consistent feedback and partners of both companies have done well with channel. Many partners really like EMC’s program from a simplicity, predictability perspective. Dell, they like flexibility, and the incentives on the back end. Those will be front and center as we build the program.”

Byrne promised Dell Technologies’ MDF and rebate programs will be extremely competitive in the market, but said it’s too early to get into the details.

“It’s clear,” Haas said. “We want every customer to say that Dell Technologies is their preferred and No. 1 choice when it comes to providing whole solutions. That means we need to be competitive. It means we need to have an engagement model that is predictable. It means [partners] can make good money and see their businesses grow.”