Betting On Your Brand

Establishing a strong brand that resonates with the public is something many solution providers are falling short on. That's what Platte River Networks Vice President of Sales and Marketing David DeCamillis said during a breakout session at the IT Best of Breed Conference in Orlando, Fla. on Tuesday. DeCamillis isn't just talking the branding talk -- he's walking the walk as he helps Platte River Networks navigate through a rebrand it hopes will better reflect the Denver, Colo.-based company's values and mission.

"It's amazing how many of us miss the mark. Our branding doesn’t truly identify who we are and what we do," DeCamillis said.

Take a look at ten things he said a solution provider needs to establish a strong brand and kick the competition to the curb.