Bennett, whose company sells electronic medical software and IT services to small medical offices, said succeeding in his field has been all about getting inside a "circle of trust" -- in his case, with doctors and other medical professionals. 

"For somebody who is professionally not in their club -- I don't have an MD after my name -- I have to bring something to that community that shows that I share the same values that they do," Bennett said. "I have to show that I have the same interests in doing everything I can to make sure they're delivering quality medicine. I think [Spring] is saying a lot of the same things, about identifying what you do that’s unique. Brand and culture is really important." 

Bennett added, "I think that she brings a good message to the IT community about how important it is to understand your clients. And like she said, it’s not about you, it's about what solution you can form that the client will appreciate."