Admit it. You probably have had a testy exchange with someone from a technology vendor over some solution they didn't have or couldn't get, and it left you thinking to yourself, or shouting out of frustration: "If I were them, here's what I would do …"

Ever wonder if someone on the vendor side has said the same thing about your company?

CRN asked members of its 2017 Channel Chiefs to wade into the hypothetical and tell us what technology solutions they would focus on if they were launching a solution provider business today. (Click here to read the story that was posted to CRN.com Feb. 24.)

In this video, CRN senior editor Rick Whiting talks about what some of the channel chiefs had to say in response to the question.