For nearly a decade, inbound marketing has been proving itself the most effective way to attract customers and grow business online.

It's no different for MSPs, but Myles Olson has a few pieces of advice to help make sure MSPs are building inbound marketing campaigns properly.

Unlike traditional "outbound" marketing – buying ads and beating the bricks looking for leads – inbound marketing campaigns involve creating content, often on social media, that interests and attracts customers to you.

On Reframe Your Clients, Olson has some solid, common sense guidelines for building an inbound campaign, including: Add content consistently, and make sure it's the type of content your audience is looking for.

Remember, Olson warns, if you're not giving your prospects the information they're looking for, your competition will.

Read Olson's blog here.