Lenovo Highlights Trends Changing How Partners Sell Mobile
Submitted by Lindsey O'Donnell on
The newest generation of mobile users are demanding products with innovative user interfaces and new computing experiences, and during XChange 2015, an event hosted by CRN's publisher, The Channel Company, Lenovo ambassador Stephen Miller shared his take on the most popular mobile trends and how partners can sell more portable products.
Lenovo, a $46 billion company, has been active in putting out innovative new products to the market, such as its Yoga series, Flex series, and U-series notebook and 2-in-1 devices. Last year, the company acquired Motorola Mobility to expand its mobility portfolio.
According to Miller, it is not just the emergence of these portable devices, like 2-in-1s and tablets, that are changing the industry, but also what these new mobile devices mean for how the new generation of "natural interface users" interact with their computing experience.
Miller said that with the new abilities that touchscreens bring to mobile products, users are interacting with their products in new and exciting ways.
"The way users are interacting with their products due to the next-generation interface and touch screen is radically different than the user experience of the past," he said. "Computing is all around the current generation, and it is changing how we think about technology."
Part of this initiative, Miller said, is the increased utilization of wireless efforts. For instance, Intel has unveiled efforts such as Intel Pro Wireless Display and Intel WiDi, which enable easy management of wireless conference room displays. "Now we're seeing wireless displays, dongles, and wireless charging technology," said Miller.
Another exciting aspect playing in the mobile space is Windows 10, said Miller.
Windows 10, Microsoft's newest operating system unveiled in July, contains optimized features for mobile devices, such as Windows Hello, biometric authentication for devices, as well as Cortana, a personal voice-activated assistant. Lenovo products extend Cortana by tracking and indexing files and data on the mobile device to further engage with the user.
Finally, the explosion of data, due to more mobile products, opens another set of opportunities for partners, said Miller.
"All of this is data, all of this is servers," he said. "Somebody's got to sell the servers, someone has to analyze the data. It's all about getting data and storage closed and processed. The future is here. We're living it and watching it happen… To where there is data everywhere and in our pockets are the most powerful computers."