As I mentioned in my previous blogs about our trip to Chicago this year for Cisco Marketing Velocity, we have some excellent superheroes of our own here at Cisco. I am thrilled to work with team members every day that embody many of these superhero traits, and as a marketing executive, it is thrilling to see folks on my team taking on the role of Mega Mentor.

Marketing super powers like those possessed by The Alchemist are required to keep up in our industry. With the ability to “blend art and science” you can define your strategy and objectives by aligning organizational goals and positioning your brand to aid in new customer acquisition, gain new market share and tie in directly with the revenue generation marketing goals I defined in my previous blog series.