Data backup and recovery for enterprises has become a hot topic in the IT industry as mobile devices (including laptops, smartphones, iPads and tablets) have become essential to the workplace. Cloud technology such as file syncing, sharing and online productivity suites enable organizations to access data, communicate and conduct business everywhere and on every device.

With organizations demanding faster recovery time as RPO’s and RTO’s are decreasing to meet service level agreements, as an MSP you’re looking for a solution that will suit the full scope of the business needs of your customers – a solution that has the best RTO, a solution that will lower your total cost of ownership (TCO) with one comprehensive, agentless, end-to-end converged solution which offers continuous data protection and virtual disaster recovery.

Cloud-based backup and recovery is the #1 cloud service for new revenue growth potential for Managed Services Providers (MSP’s). However, many MSP’s struggling with finding a way to offer this solution to their customers in a simple, quick and cost effective way due to the complex nature of the infrastructure needed for this offering.

Meet the people behind the UK and Ireland’s most exciting, up-and-coming cloud backup provider – Datastring. Jon Thordarson, CEO and Steinthor Kristinsson, CTO are highly experienced IT infrastructure engineers who have protected customer data using Asigra since 2004 at Securstore (later KeepItSafe), an award-winning Asigra Partner.

Strand Diagnostics, a provider of identity confirmation testing services, was dealing with different backup solutions from different third-party providers to address a variety of data protection requirements. This approach was time consuming from a management perspective