You Can't Escape

Amy Webb, founder of Webbmedia Group, has a particularly insightful list of emerging tech trends she says can't be ignored this year. The list was published recently in Harvard Business Review. Webb takes the time to discuss how she compiles the list and why each item is included. In her words, she uses a framework that "analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem."
She and her colleagues also boil the process down to five questions designed to help identify a set of likely trends. For 2015, the questions are: Where/how are people wasting their time? Where/how are people having difficulty with technology? Where/how are people looking for information? Where/how are people stuck? How do people want to be perceived? The results are interesting and thorough. "In some way, each of these tech trends will affect your business in the coming year," Webb writes. "The best way to prepare for coming disruption is to learn as much as you can, discuss implications with others in your company, and then commit to launching small experiments internally to help you see the trends in motion."
Click through to see all the emerging trends.