Being Aware Of Branding

It's possible for a solution provider to have an effective marketing and brand without spending millions, said David Mayer, senior partner at Lippincott, a branding consulting firm. The trick, he said in his keynote Monday at 2015 XChange Solution Provider in Dallas, is to build a strong, clear brand strategy behind every action, at every level of the company. However, branding isn't an easy task and, if not done right, solution providers could be missing out on a lot of its benefits.

Take a look at 10 common missteps solution providers make.