In the rapid-fire mobility market, shifting trends often have short-term meanings for small businesses and IT administrators.

Intermedia, a Mountain View, Calif.-based cloud business application provider, aims to address those implications head on by looking at the various trends surrounding mobile devices.

The company conducted a report, which sifted through data from the activation logs of more than 800,000 SMBs in the U.S. and U.K., tracing patterns in business demand for mobility devices, mobility vendors, and operating systems. In order to obtain the data, Intermedia kept tabs on users in their network who synced mobile devices to their accounts.

Intermedia CTO Jonathan Levine explained to IT Best of Breed several driving factors behind the trends in the report, as well as these trends' underlying meaning for IT administrators, SMBs, and app developers.