(Note: This story was originally posted to CRN.com earlier today, Aug. 11.)

A Sound Social Strategy

In the new era of the strategic service provider, a successful social media strategy can enable solution providers to take control of their online presence, boosting engagement with customers and increasing demand.

As part of CRN's 2016 Partner Marketing Guide, we asked vendors' marketing experts to share their best social strategies for solution providers.

Here are a sample of these responses. For a look at all of the programs highlighted in this year's project, check out the Partner Marketing Guide database.