Any time a reseller considers bringing a new device into the mix, there needs to be some compelling rationale. Often the conversation can be reduced to a single question: Who are the users? Once you understand the users’ needs, decisions around a particular device often become clear.

If mobile workers are the core user base, the emerging device of choice is the 2-in-1, a combined tablet/PC that gives resellers a competitive edge. How so? With the highly mobile professional in mind, two key factors emerge.

First, demand is growing fast for these versatile devices among a broad swath of users in sales, retail, healthcare and beyond. Second, the deployment of a 2-in-1 device, especially one that comes preconfigured with Windows 10 Pro, creates significant opportunity for ancillary licensing and services.

The Growing Demand

Among highly mobile workers, people who need to office anywhere, the 2-in-1 combination of tablet and PC fills a unique niche. As a tablet, it’s ideally suited for presentations and information-sharing at the work site or over coffee. In PC mode, it supports interfacing with back-office systems for heavier computing uses.

This full article originally appeared on Samsung Insights and is authored by David Gilbert.

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