Money Is No Obstacle To Effective Marketing

Customers love scrappy underdogs, and the best way to make your company look like one is through a low-budget marketing campaign.

That's what Robert Stephens, the founder of Geek Squad and former chief technology officer of Best Buy, told a crowd of nearly 900 people Tuesday during the Ingram Micro Cloud Summit at the Arizona Grand Resort & Spa in Phoenix.

Stephens distinguished Geek Squad from the tens of thousands of other computer repair shops with clever marketing and. 

Read on to learn how Stephens envisioned, crafted and scaled the Geek Squad brand.