Blogging For Dollars – But Not Before Influence

Generating thought leadership in the information technology industry has become a cornerstone of marketing strategies since the dawn of the Internet. The development and rise of blogs – especially among solution providers – has helped connect subject-matter experts with potential customers over the last decade.

Done right and promoted effectively through other marketing tools, such as social media and email newsletters, blogs can help steer a potential customer toward at least engaging with the sales staff, and maybe a sale. While a blog post helps promote the brand, it has to offer value to the reader without becoming an obvious sales pitch.

Here are five solution provider blogs that are worth a look.