What's the big payoff for a Dominos franchise owner or any small business owner?

Increased revenues without having to raise their prices; increased order capture, increased customer satisfaction. All this technology is great [but] if you turn out a bad product, none of it matters, whether its dropped by a drone or whatever.

It's just innovation; it's taking something that we've taken for granted all these years, and turning it to something that’s working on your behalf to help you be more productive.
The kind of information that machines need to convey is just as important as the human voice, and its critical.