Focus On Mission-Critical Applications.

Gersh, of Forthright Technology Partners, says his company always asks if a supported application is mission critical, generally anything that helps the business produce revenue. "If it's unresponsive, [the business is] losing money," he told ITBestOfBreed. So, the MSP wants to ensure that those applications are running but also tell the customer that they're "optimized and running smoothly so you can maximize your profitability."