When you founded the company, what did you foresee as your long-term strategy?
 
Practically speaking, our "long term" was defined as surviving two years. When we originally sat down [to form the company], we had friends that were CPAs and other business consultants, and one stat in our head [was] that 80 percent of businesses that fail, fail in the first two years. So, interestingly, at that point at time … our long term was "Let's get over that benchmark of two years and survive, and then from there we would move forward."