How Solution Providers Can Cash In With Social Media

Social media has proven to be a valuable vehicle for businesses – especially solution providers – to spread the word about product and service offerings and to demonstrate their expertise.

And, of course, generate more sales.

According to Salesforce, 75 percent of marketers said earlier this year that social media generated a return on investment in 2016, with 39 percent reporting "significant" ROI, up more than four times, from 9 percent, in 2015.

How can solution providers take advantage of the power of social media? We asked two solution providers' marketing chiefs and a marketing consultant to the industry for their tips. Here are five.