How To Make Google Work For You

Successful digital marketing campaigns require consistency, context and content, according to Jeanne Hopkins, chief marketing officer and senior vice president at Boston-based Continuum.

"Everybody wants something to grow their business," Hopkins told IT Best of Breed during Continuum's Navigate 2016 conference last week in Boston. "Marketing is the fuel for the sales engine."

From keeping a regularly updated blog to using compressed images to responding quickly to all web-based inquiries, Hopkins provided seven ways MSPs can improve their rankings in Google's algorithm and convert prospective leads into actual business.