Goals And Obstacles

Marketing and sales have one common goal: Getting businesses or consumers to buy your product or service. But getting them to do that doesn't come without occasional roadblocks.

For instance, marketing looks for ways to get prospects to visit their companies' websites through inbound marketing techniques so those prospects can absorb the expertise the companies have to offer. Meanwhile, the sales side needs to grab the attention of decision makers, and on the B2B side, listen to their businesses' needs, then come up with a solution to satisfy those needs.

In its recent annual report, State of Inbound, Cambridge, Mass.-based marketing specialist HubSpot uncovered the goals and obstacles marketing and sales organizations face globally. Click through to read some of the report's findings for North American businesses, and see how they might apply to your company.