Is the stadium and professional sports market a space that solution providers should look into?

One of the common misperceptions of doing business with professional sports teams is that it's a pay-to-play game. It's not. Some organizations have paid to play and, historically, there has been paid to play, meaning that you would effectively pay sponsorships in order to get deals like this. ...

The league in this case and the organizations are trying to align to their consumer needs very quickly. They don't want to trade off the consumer needs with the fan needs with trying to sell a near-term sponsorship. That was what was happening for years and years and we were fortunate enough to be part of breaking that dependency and that relationship.