Why should a solution provider jump into this market?

From a [solution provider] perspective, the biggest opportunity is getting these systems in place, understanding what the users are doing, and coming up with new services, new offerings to facilitate those actions. So learning what the customers are doing in the facility and then creating that linkage for these organizations. These professional sports teams, college sports teams, do not have significant IT staff. They have small IT staff and they depend on channel partners to provide turnkey offerings for them, and there's a lot of value-added services for the partner community.

Also for partners, there's no better showcase to take a client to a game.