Container Companies Seek Out Channel Partners

With all the disruption application containers have already caused in the enterprise, it's easy to forget the technology, as reintroduced a few years back by Docker, is still in its relative infancy.

But container-tech companies are finding they need to mature their channel strategies faster than their predecessors. In 2016, Docker introduced a two-tier program, and startups like Rancher Labs had to accelerate channel formulation to meet partner demand.

In 2017, the Docker ecosystem will see a wave of channel development, with more container-tech startups establishing programs to formalize their relationships with the partners who can bring their solutions to larger markets.