Hair Coach

L'Oreal is jumping into the technology space with a connected beauty product – a smart hairbrush, the Kerastase Hair Coach.

The Hair Coach is a brush equipped with sensors and technology powered by Nokia-owned Withings to measure the quality of hair and effects of different hair routines.

This special brush features a microphone to identify patterns in brushing, as well as an accelerometer and gyroscope. Users can look at a companion app to tell how often their hair is being brushed – and whether it has been brushed too much. Hair Coach will be available in the fall.