Endor

CEO: Doron Alter

Endor has developed a predictive analytics platform that allows business users to ask any question, such as "Who is likely to try this new product? and "Where should we open our next store?" and get an answer in minutes.

The company based its proprietary technology on "social physics" research from the Massachusetts Institute of Technology. While machine learning may be good at predicting, say, when a critical piece of equipment will fail, social physics uses big data analysis and the mathematical laws of biology to understand the behavior of human crowds.

Endor (yes, it has the same name as the planet in "Star Wars") was founded in 2014 and is based in Tel Aviv, Israel. This year Gartner named the company a cool vendor in business analytics and the World Economic Forum named it a technology pioneer.