What's one tip you would give to a solution provider in regards to social media marketing?

Just hiring a millennial and just saying, "Hey go figure out my social strategy" usually ends in something close to disaster.

You can't hire a millennial just because they're a millennial and they grew up in a socially networked environment. They are not going to know and be able to create a social strategy, a social marketing strategy for you. They will make more mistakes than if you take somebody who already knows your business and knows marketing and put them in the role.

You have to know business context. At the very least, if you're going to have a millennial in a job like that, you have to partner them with somebody who really understand the business and the audience you're trying to reach and what's relevant to them so you can help them craft the appropriate messages.