A solid antivirus solution should be at the core of every MSP’s solution stack. Antivirus is an easy sell to clients, because everyone knows the inherent risk of viruses and malware, and everyone has most likely encountered a virus at some point in their life. The question that service providers need to ask themselves is, ‘Am I doing all I can for my clients?  And for my business?’
 
With a Business Continuity solution as part of the mix, the answer is ‘yes’.  Many MSPs, in fact, are making Business Continuity the foundation of their service offering. Without a proper business continuity solution in place, your clients’ systems and networks are vulnerable to downtime, which can cost a client’s business productivity, revenue opportunities, and even reputational capital in the event their operations are brought down for any reason.
Be very clear, however, Backup only does mean Business Continuity. While traditional backup solutions can offer basic protection, they are unable to provide the necessary functionality to truly protect a client from crippling downtime in the event of a disaster.

• Traditional backup can take hours, days, or even weeks to recover data after a disaster occurs. The right hybrid cloud-based Business Continuity solution will deliver the best recovery time objectives (RTO) available – we’re talking minutes.  With a hybrid solution, recovery points are stored both locally, as well as in the cloud.
• Further, an image-based solution captures full system backups, allowing users to recover their entire systems, data, files, applications, etc.  File, disk and tape backup products cannot do this, and will add to recovery time.
• Backup speeds with traditional backup systems can be slow, leaving your clients at risk. Business continuity solutions utilize advanced deduplication technologies and data transfer methods to reduce the size of incremental backups, reducing overall storage size and data transfer times.

By not making it a requirement for your clients to be utilizing a business continuity solution, you are doing them a disservice by enabling a false sense of security that they are protected from downtime.
When choosing a Business Continuity solution, make sure it has a robust feature-set with an unprecedented level of data redundancy, transparency, and recoverability. Datto’s hybrid-cloud model, coupled with instant virtualization capabilities, provides RTOs of a low as six seconds for recovery point stored both locally and in the cloud.
Check out the online RTO & Downtime Cost Calculator, complements of Datto.
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