In the digital era, clients only have one alternative: implement adequate solutions and lead in their markets or be disrupted by faster, more agile competitors. This is why, more than ever, they need partners who understand their industry and can think right and deliver high business value at accelerated speed.

This value focus is key to IBM’s success and to yours. It is also well-aligned to the IBM strategy with respect to cognitive computing: adding client value to business solutions through cognitive capabilities. The new IBM PartnerWorld Program, taking effect January 1, 2017, is designed to accelerate your growth in high-value solution areas and deliver to our vision that IBM Business Partners are the best high-value ecosystem in the industry.

We are excited to bring you this new program, which emphasizes opportunities for Business Partners to advance based on competency, client satisfaction and references. Highlights of the enhanced program include:

• New competency roadmaps to demonstrate your expertise in solutions, products and industries
• An expanded, richer benefits portfolio combining registered, competency and program-level benefits
• The shift to four levels, adding a Platinum level designed to recognize partners consistently delivering the highest level of excellence.

In short, this new program will fully reflect the value your company offers, and we have dedicated the year to helping you transition to the high-value model. The current PartnerWorld Program stays in effect for the remainder of 2016, during which IBM will provide extensive resources to help you prepare for the January 1, 2017 start date of the new program.

Learn more about the enhanced PartnerWorld Program by visiting the PartnerWorld portal ibm.com/partnerworld/go and if you aren't currently working with IBM, call 800-426-9990 to speak to a representative to discuss becoming an IBM Business Partner.