There is a broad market transformation taking place. In one industry after another, cloud computing has fostered unprecedented changes, allowing startups and legacy companies alike to more easily set up operations, scale workloads and build competitive products. The facts:

• Eighty percent of C-level executives are already experimenting with different business models or are in the process of laying out the groundwork.
• Cloud and SaaS-driven changes require structural changes by those who sell into the new environment.
• Companies that are not transforming run the risk of being obsolete.

But look at the bright side—these are exciting times for us. As you are aware, IBM has a large portfolio of IBM-hosted SaaS offerings already proven in the on-premises world. Now we are making them available for our Business Partners to influence sales, and manage and support clients, as well as embed into new solutions.

Additionally, we also have cloud PaaS IBM® Bluemix® offerings with new microservices coming on board all the time. In this context, it is essential for us to understand how a SaaS transformation, innovative cloud business models and incentives can help your clients succeed in a disruptive environment. Most importantly, learning more about the IBM cloud will help you jump start your SaaS pipeline.

There has never been a better time to partner with IBM Cloud. Learn more about the PartnerWorld Program by visiting the PartnerWorld portal ibm.com/partnerworld/go and if you aren't currently working with IBM, call 800-426-9990 to speak to a representative to discuss becoming an IBM Business Partner.