The back-to-school season accounts for 35 percent of the $11.8 billion in yearly traditional supply sales and nearly half of unit sales in the U.S. This webinar will reveal what you can expect during this year’s back-to-school season.

You’ll see the spending trends that will matter most, a breakdown of the timing for planned seasonal spending, and a look at K-12 consumers’ pre-purchase research behavior and purchase motivators. Plus, learn what the back-to-school season will bring for technology in the classroom, and get a look at college students’ needs. Download now

Please join us to hear from experts including:

• Leen Nsouli, Industry Analyst, Office Supplies
• Michael Diamond, Industry Analyst, Commercial Technology
• Joe Derochowski, Industry Analyst, Home

Download now