The latest generation of so-called smart digital signage solutions have solidified the idea of embedding media players and software right inside digital signage displays, setting a new standard for the technology.

Samsung pioneered this digital signage solution four years ago with its original Smart Signage series, and digital signage software developers working with fourth-generation smart displays now say a combination of faster hardware and the Tizen cross-platform operating system really raises the game.

While early versions were limited by software and computing power, today’s smart displays rival what can be done with separate PC-based digital signage players.

This full article originally appeared on Samsung Insights and is authored by David Gilbert.

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