The introduction of Docker Datacenter as an enterprise platform, and the global demand the product generated, expanded partner interest to build out and invest in practices actually reselling Docker, Geary said.

"And this growing ecosystem requires us to tier the program and recognize those experts in a bigger way," Docker's Geary said. "We had to tool up our enablement to have a scalable model there. We have segments that we are going to be engaging with and transferring knowledge around how to sell Docker Datacenter using our own experiences."

The new program adds resources through a partner portal and introduces a deal registration program and new accreditation tracks, he said. Margins and benefits for resellers will improve as sales ramp.

The more than 80 currently authorized Docker partners will transfer to either the Premier and Professional ranks, with a grace period to achieve the requirements mandated by the new structure to stay in those tiers.

Docker will also be launching distribution deals to make it easier to transact with partners — Synnex will be the commercial distributor for North America.

Docker hopes the new program will expand its base of resellers to somewhere between 200 and 300 over the next 12 to 18 months, Geary told CRN.

"We've been engaging with all partner types," Geary said. "We have a very loyal ecosystem of partners around the open-source. This program is primarily focused on business partners driving consulting revenue and subscription sales."

Tim Hohman, CEO of BoxBoat, a DevOps-focused solution provider based in Washington, D.C., said the program will drive a channel expansion while making sure those most committed to the technology can excel.

"It seems to be set up to reward the partners that are investing in Docker, certifying consultants, getting sales folks and sales engineers trained up and that's right where we are," Hohman told CRN. "There's going to be a whole lot more partners that jump on the train, but the question is are they going to invest in talent and skills to go out and do successful implementations and position solutions like Docker Datacenter in the right way?"

BoxBoat is currently positioning Docker Datacenter with its corporate and government clients, and is seeing growing demand for the relatively new product.