Big data is big business in 2015. A rapid increase in data technologies and computing power has led to more and more enterprises and small businesses around the world accumulating massive amounts of data.

Every day, we create 2.5 quintillion bytes of data from sensors gathering climate information, social media posts, digital media, purchase transactions, cell phone GPS signals… the list goes on and on.

It’s hard to comprehend just how big that number is. Here’s an easier way to understand it: 90 percent of the data in the world today has been created in the last two years alone. That number is only going to get bigger in the coming years.

However, the reality is that building and scaling the infrastructure necessary for big data is an insurmountable task for most businesses.

Why Is Big Data Growing Exponentially?

Citing a recent Bain & Company study, “Early adopters of Big Data analytics have gained a significant lead over the rest of the corporate world. Examining more than 400 large companies, [it was] found that those with the most advanced analytics capabilities are outperforming competitors by wide margins.”