APXnet is roughly halfway through deploying the network at tracks, Wood said. The first network was deployed at Daytona International Speedway prior to the Daytona 500 in February, Wood said, with the last installation expected in August.

"We're ahead of schedule and below budget," Wood said. "We're very happy."

Although APXnet is not allowed to disclose the size of the NASCAR deal, Wood said its one of the 10 largest projects in company history.   

APXnet's fiber-based gigabit connections at the tracks allow large data and video files to be managed in the cloud. It is replacing cellular and satellite connections that experienced significant latency and required producers to send files via satellite or manually transport them back to company headquarters. 

The most significant challenge of the project is the location of the tracks themselves, Wood said, since they are typically in the woods or desert miles away from the nearest metro area. The build out therefore requires ripping up parking lots, laying many miles of fiber and getting right of access from the rack track owners to install new conduits.

APXnet typically puts in six months developing a proposal for large clients, Wood said, going well beyond delivering a quote to address customer needs, physical locations and issues surrounding redundancy.

Wood said the VAR has also fulfilled large bandwidth needs for clients such as Comcast and Time Warner. Although NASCAR is APXnet's first sports deal, it's unlikely to be their last. The VAR is in the design stage for projects with other sports and entertainment groups, and is also looking at opportunities around other NASCAR partners and vendors, Wood said.