Why is 2016 the right time for solution providers to jump in cloud-based UC if they haven't already?

The cloud UC market grew 27percent [year over year] in 2015 [according to Infonetics Research]. There's a huge opportunity for channel partners and the enterprises they serve. 

Most enterprise apps are now implemented in the cloud, so the opportunity for integration of unified communication functionality is huge and looming. As those enterprises access UC functionalities -- like click-to-call, presence, chat, or call recording and analytics -- these new levels of productivity, coordination [and] efficiency become possible. The channel partners who help their customers implement cloud-based UC, followed by enterprise application integration, will find themselves in the center of their customers’ communication strategy -- now and into the future.