Jointly Evaluate Vendors And Solutions
Neither the CIO nor the CMO should have 100 percent say in the vendors or solutions used in the business – they should both have a role in the decision, Dawson said. The CIO is able to provide insight into technical decisions, data security, integrations, API management, data aggregation and technical requirements. The CMO can add to that their insight into solutions requirements, data sources, ease of use, solution management and data analysis. They both have their roles, Dawson said, and they both should get a say in the final decision.