Q&A: SADA Systems' Tony Safoian On His $11M Cloud Investment

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What types of customers are you focused on winning?

A lot of our competitors have pulled out of the midmarket, and I think that's a big mistake. The midmarket is perpetually underserved.

Almost none of the companies that develop the skill set and capabilities we have stay around. A lot of them look to get acquired and then they want to go upmarket.

There are a lot of players in the SMB space. But CIOs in the midmarket are challenged every day with problems by line-of-business leaders. The tools are available, but they have no one to turn to. They need help and that's a massive opportunity.