Social Secretary

It's time for solution providers to stop thinking of social media as simply a marketing campaign add-on. Dell EMC said social media has become a proven way to capture leads, expand client bases and maintain contact with customers throughout the sales cycle. But while the number of leads that come from social media is double what comes from trade shows, telemarketing and direct mail, management is time-consuming and sometimes complicated. Dell EMC's marketing platform bypasses those costs and complexities, the company says.