Dell EMC's Cook: Partners Warming Up To New Marketing Initiative
Submitted by Alec Shirkey on
Is the level of engagement higher than you were expecting?
I'm delighted with the pace of adoption. When you look at the fact that we have several thousand partners and just under a couple thousand partners already leveraging what we put on board in that marketing platform, I think it shows continuity. We've tried to be simple and predictable on organizing things behind the portal where we're putting the platform, and they seem to be finding it. The fact that they're logging in and using it and downloading it is a positive indication of not just engagement but the quality of the material that they seem to be using. I'm delighted with the pace of adoption and engagement.