Write On! IT Pros Are Reading More Marketing Content
Submitted by Rick Saia on
Biggest Readers Are In Healthcare
Where did the content readers within the ranks of IT professionals come from? Nearly a third – 31 percent – came from the healthcare/medical field, tops among eight industries listed by NetLine. Human resources was a distant second, at 16 percent, followed by computers/technology (11 percent), then
finance (8 percent), education (6 percent), and government (6 percent).
With the exception of computers/technology, the IT pros in these sectors consumed 255 percent more content than their peers. "Heavily regulated industries such as these require a constant stream of information to support the ongoing complexities of their profession," NetLine wrote.