Got A Bite? Wait 2 Days To Follow Up

Did someone download that report? Wait at least two days before following up to ensure "effective conversations" with prospects, NetLine recommends. "Making the mistake of immediate contact will waste your team’s time and possibly alarm the prospect," the report reads.

"As the responsibility of the information technology department grows, professionals will require higher levels of research to not only stay abreast of new solutions and trends, but also make strategic purchase decisions," NetLine says.

"Marketers need to stay on top of this by producing the resources their target audiences need to stay top of mind, solve their problems, and aid purchase decisions."