(NOTE: This story was originally posted to CRN.com June 5.)

How Partner Can Win In The Digital Transformation Era

Do you want to succeed in the digital transformation area? Terry Richardson, HPE's vice president of U.S. channel sales, says partners must make changes to be successful in the digital transformation era.

Richardson (pictured), who was voted the top channel chief in CRN's 2017 Channel Madness competition, is a 30-year channel veteran who oversees all of HPE's enterprise business partners across the country, He has worked for a number of companies over the course of his career but says none has the breadth, depth and unmatched channel commitment of HPE.

"HPE has a history of 30-plus years of being fully committed to partners and growing together with those partners," he said. "We have been through a lot of transitions in this industry, but we have always stayed true to the channel. And the company has never been more committed than we are today to channel partners. They know and appreciate that."

Here's his advice.