When Vendors Change Focus, Where Does It Leave Partners?

Technology evolves quickly, and vendors are often shifting focus to keep up with transformations in the marketplace.

This trend is apparent across the industry. BlackBerry, for instance, is changing its focus from hardware sales and Bring Your Own Device solutions to enterprise mobility management services. Meanwhile, Intel is tightening its focus on the data center segment and Internet of Things, while easing its dependence on the more traditional PC market.

Where do these large changes on the vendor side leave partners? The following are four steps solution providers should take in order to stay in the loop and keep ahead of the game when key vendor partners change their product and services focus.