How big of an opportunity is it for partners during this transition?
HECKART: It's the Wild West right (now) in terms of opportunity as we transition to these new compute and new network architectures. If you’re a marketer, that's a scary place, but (a) huge opportunity. You can reinvent yourself, your company, your brand and you can capture new revenues and market opportunities if you're in front of that curve.

VARs, ISPs, service providers - they have this fabulous opportunity to come in and start filling in gaps and writing applications and packaging them up and selling them or delivering them or customizing them.