Trend #4: Digital Business Incompetence Will Hit Hard

By 2017, about 25 percent of businesses will lose their market positions due to digital business incompetence, Bova said. "The digital dragon is upon us," she said.

Bova cited Blockbuster and Kodak as examples of companies that were leaders in their industries but who failed to adopt the digital business model quickly enough. This is despite Kodak being the first in its industry to adopt digital technology. "Think of how books moved to digital," she said. "Who would have thought Amazon would be what it is today? ... The digital business can compete in the span of a moment. If you're not careful, it will impact you."