Challenges In The Channel

The Channel Company asked women of the channel to list two big issues that vendors and their partners.

The two biggest responses included business model transformation, with 74.55 percent, and technology distribution, with 27.27 percent. Other women stated that they faced challenges like lack of sales and technical talent, not understanding customer needs, the cloud, and channel conflict.

The Channel Company also asked Women of the Channel if they think the volatility of the vendor community is causing disruption for channel partners including solution providers and distributors. Up to 68.5 percent responded that they do think so, while 31.48 percent did not believe this instability was creating disruption for the channel.