XChange: These Mistakes Are Killing Your Brand

Too Long

A brand should be short and to the point, Mayer said. Otherwise, it won't have the same impact on customers and employees will have a difficult time implementing it.

"If you can't tell your brand story in 30 seconds and have three or four themes, it’s not going to be memorable, it's not going to be motivating and it's not going to help driving your company forward," Mayer said.