Best Sales News
Marketing organizations are getting more money. That provides an opportunity for better alignment with IT.
As corporate IT organizations outline their priorities and prepare for the pressures that await them in 2016, there are five trends that could spell opportunity for service providers.
Spending on marketing technology is expected to reach $32 billion by 2018. According to IDC, solution providers are uniquely suited to win a slice of that as it recommends companies invest in marketing-as-a-service (MaaS) solutions.
Chief marketing officers hold key purse strings when it comes to IT budgets. Here are four expert tips to help solution providers target marketing budgets.
A study offers an honest look at how companies are implementing BYOD policies. The upshot is that most companies don't have them, which creates an opening for partners to help bring them over to the other side.
Solution providers that focus on software asset management have some ammunition to make their case to clients: a new study by a London-based vendor that says unused software is costing U.S. companies $30 billion.
If software testing is part of your business model, here’s a solution provider’s perspective on five strategies that can ensure your tests are working for you and your clients, rather than against you.
