6. List Updated Contact Information In Every Single Partner Portal

Backlinks are the primary way Google determines the extent to which a website is an authority, and Walters said one of the easiest ways solution providers can generate backlinks is by getting their URL listed in every single one of their vendor's partner portals.

Most partners, though, only have their contact information listed on the websites of the partners they actively do business with.

But Walters urged solution providers to get a link to their website up on the portal of every single vendor they technically represent. That backlink might actually mean more to your business than any one-off sales you make on the vendor's products, he said.